Ultimate List of Plugins to Maximize the Potential of Your WooCommerce Store

Are you ready to take your WooCommerce store to the next level? While WooCommerce provides everything to get your online store up and running, competition in the eCommerce space is fierce, and having the basics won’t cut it anymore.

To help you maximize your store’s full potential, we’ve created a comprehensive guide to the top WooCommerce plugins that can take your business to new heights. With so many plugins available – both free and paid – it can be confusing to decide which ones are right for you.

That’s why we’ve done the heavy lifting for you and compiled a list of the best plugins to enhance your WooCommerce store’s functionality and performance. Whether you’re looking to streamline your store management, boost sales, or improve the user experience, our guide has got you covered. So let’s dive in and take your WooCommerce store to the next level!

Before we begin, let’s see what things to consider before choosing a WordPress plugin.

Factors to consider before choosing a WordPress plugin

There are different factors to consider before choosing a WordPress plugin.

1. Compatibility – It should be the first and foremost factor you should consider before choosing a WordPress plugin. Make sure the plugin is compatible with the WordPress and WooCommerce versions you are using. For free plugins, you can view the compatibility details from the plugin page in the WordPress plugin library.

For paid plugins, check with the plugin vendors or the official website to view the compatibility details.

2. Reviews and ratings – Reviews and ratings are clear indications of how it works for other users. Look at the average rating of the plugin, and see the reviews section. Also, see how the plugin developers respond to user comments. For paid plugins, you can see reviews from trusted sources like Trust Pilot.

3. Updates and Bug fixes – Most users ignore the changelog sections of the plugin. But it is really important to know how the plugin developers maintain the plugin. View the changelog to see the update history and bug fixes. You can view the changelog for a plugin in the WordPress plugin library from the Development tab of the plugin page.

4. Support – Make sure the plugin has active support from its developer or community in case you encounter any issues. Check out the support forum for the plugin and see how the developers respond to user queries. For premium plugins, you can view the official website to contact the support team.

5. Features – Examine the plugin’s features and make sure they match your needs. Look for other alternatives and see which one works best for you.

6. Compliance – It is really important to ensure that the plugins you have are in compliance with major privacy and security laws like GDPR and CCPA.

7. Performance Look at how the plugin may impact your website’s performance, including page load times and overall speed.

8. Pricing – Check the pricing structure of the plugin, whether it’s a one-time fee, a subscription-based model, or free with the option to upgrade to a premium version.

So those were the important factors to consider before choosing a WordPress plugin. If you are confused between two plugins, you can use any free plugin comparison tool to have a quick comparison between two plugins.

Complete list of must-have plugins for your WooCommerce store

1. WooCommerce PDF Invoices, Packing Slips and Credit Notes

Invoices are essential documents for any business. It should reflect your brand’s identity. The default invoice in WooCommerce is boring and does not have enough customization options. So you definitely need a WooCommerce invoice plugin.

This WooCommerce PDF invoice plugin is one of the most advanced invoice plugins for WooCommerce. It offers a bunch of features to help you create a professional-looking invoice for your WooCommerce store. With this plugin, you can create PDF invoices, packing slips, and credit notes.

There are numerous pre-built layouts and customizable templates available with this plugin. This will save you time in creating an invoice from scratch. The plugin has numerous add-ons available to create different documents like picklists, address labels, shipping labels, etc.

This WooCommerce PDF invoice plugin also has a free version available with some basic features. The free version lets you create basic invoices and delivery documents. You can also use the add-ons of this plugin with the free version for extended functionality.

Key features:

  • Auto-create WooCommerce invoice documents
  • Extensive customization options
  • Pre-built layouts & customizable templates
  • Attach invoice & packing slips to order emails
  • Attach credit note to the ‘Refund’ email
  • Download/print documents from the Order page
  • Extensive add-ons (free and premium)

2. Popup Builder by OptinMonster

OptinMonster is one of the most popular popup builder plugins available in WordPress. It offers everything for your marketing purposes. You can create popup campaigns for your WooCommerce store to increase conversions. It helps you get more subscribers for email and newsletter campaigns.

The plugin offers different types of pop-ups for your store site. A major advantage of using this popup plugin is that it does not affect the user experience on your website. It creates subtle popups without interfering with the user experience of your website.

Popups created by this plugin are mobile-friendly, which means they look great across all devices. You can implement a gamified spin-a-wheel pop-up to create interaction and increase conversion. You can create countdown timers to create a FOMO effect and increase conversions.

Key features:

  • Create different types of campaigns
  • Mobile friendly pop-ups
  • Spin-a-wheel pop-ups
  • Count-down timers
  • Increase email subscribers

3. Smart Coupons for WooCommerce

This WooCommerce coupon plugin is made to satisfy all your coupon requirements. It helps you create different types of coupon promotions on your store site. With this plugin, you can create WooCommerce BOGO coupons, giveaway coupons, cart abandonment coupons, sign-up coupons, and more.

You can create advanced coupon rules and conditions to limit coupon usage and get the most out of WooCommerce coupons. This coupon plugin lets you create coupons based on customer behavior that will have an increased chance of a conversion. You can also create a store credit system with this coupon plugin.

This lets your customers purchase store credit that they can use for later purchase or gift it to their loved ones. The plugin also lets you create a sense of urgency by adding a countdown timer banner for WooCommerce. This will motivate your customers to use the coupons before it expires.

The WooCommerce Smart Coupons plugin also has a free version with basic coupon features. With the free version, you will be able to create different coupons and make them auto-applied at the checkout.

Key features:

  • Create different types of WooCommerce coupons
  • Cart abandonment and signup coupons
  • Advanced coupon restrictions
  • Set up product giveaways
  • Bulk generate coupons
  • Create coupon banners with count-down timers

4. YITH WooCommerce Wishlist

This WooCommerce wishlist plugin is a simple but powerful tool to increase sales and conversion on your store site. The plugin lets you set up a wishlist system on your store site. You can let your customers save their favorite products in wishlists.

This will enable your customers to find their favorite products easily at a later time to purchase. The wishlists can be shared with friends and family, which helps your customers to share their favorite products with their loved ones on special occasions like birthdays, Christmas, New Year, etc.

Wishlists can also be shared on social networks, which will help you get indirect advertising for your store. You will be able to make your customers loyal and motivate them to buy products from your store and invite new customers to your store site. You can select any custom page to display the wishlist. It lets you add the ‘Add to wishlist’ and ‘Remove from wishlist’ buttons on your store.

Key features:

  • Save favorite products in wishlists
  • Share wishlists with friends and family
  • Select any page to show wishlists
  • Share wishlists on social networks
  • Show the ‘Add to wishlist’ and ‘Remove from wishlist’ buttons

5. Product Import Export for WooCommerce

Importing and exporting products is a common requirement for WooCommerce stores. Store owners may need to bulk import, update, or export product data on their stores. This WooCommerce product import export plugin is the top-rated product import export tool available in WordPress.

The plugin lets you import or export product data using multiple file formats like CSV, TSV, Excel, XML, etc. It supports all types of products including simple, variable, grouped, and external. You can schedule the import and export process using multiple FTP profiles.

The plugin offers several filters to include or exclude products from being exported. You can also bulk-update product data while importing. It offers a simple and user-friendly interface to help you easily manage the import and export processes on your store site.

The plugin is also available in a free version in the WordPress marketplace. The free version of this product import export plugin lets you import or export product data in CSV format only.

Key features:

  • Supports multiple file formats ( CSV, XML, Excel, and TSV)
  • Advanced product filtering options
  • Import and export with product images
  • Supports different types of products

6. Checkout Field Editor (Checkout Manager) for WooCommerce

The WooCommerce checkout field is not that great, let’s agree on it. Which is why you need a checkout field editor plugin. This WooCommerce checkout plugin helps you edit and customize your checkout page and make it professional looking and optimized for conversion.

The plugin allows you to edit, hide or delete the default WooCommerce checkout fields, add new custom fields change labels, rearrange and validate the checkout fields, add custom CSS classes, etc. It lets you add 20 different custom checkout fields to your checkout page.

With this plugin, you will be able to optimize the checkout field by removing any unnecessary fields and making the checkout process faster for conversions.

Key features:

  • Add 20+ custom checkout fields
  • Edit, delete, or hide default checkout fields
  • Rearrange and validate checkout
  • Add custom CSS class
  • One-click reset option

7. GDPR Cookie Consent Plugin (CCPA Ready)

The GDPR Cookie Consent is a tool that helps WordPress website owners to comply with major privacy laws like GDPR, CCPA, CNIL, etc. This plugin allows website owners to create a cookie banner on their website to obtain prior consent from the site visitors for loading cookies on their browsers.

The cookie banner is fully customizable and has different layouts and pre-built templates. You can display cookie notices as banners, popups, or widgets. The plugin lets you scan the cookies used on your website and automatically block third-party cookies. It also comes with a cookie policy generator to help you easily create a cookie policy page on your website.

You can display cookie notices based on different privacy laws like GDPR, CCPA, etc. With this plugin, you can allow your visitors to give a partial consent to load only selected cookies based on their category.

You can keep a detailed consent log with information like cookies consented to, time, anonymized IP of the user, etc. The log can be exported into a CSV file and can be kept as proof of compliance.

Key features:

  • Create and customize cookie banner
  • Pre-built templates and layouts
  • Major privacy laws supported
  • Auto-block cookies
  • User consent logging
  • Obtain explicit/implicit consent
  • Location-based exclusion for banner

8. WooCommerce Stripe Payment Gateway

It is really important to have a well-optimized and secure payment gateway on your WooCommerce store. The WooCommerce Stripe Payment Gateway plugin lets you add the Stripe payment gateway to your WooCommerce store.

With Stripe, you can accept payments from credit cards, debit cards, local payment methods, and popular digital wallets. Stripe is a global payment gateway with support from over 45 countries across the world.

A major advantage of using the Stripe payment gateway is that it has no setup fees, no monthly fees, and no hidden costs. Your money will reach your bank account within 7 business days. Also, the Stripe payment gateway is considered to be one of the most secure payment gateways available.

Key features:

  • Accept credit cards, debit cards, and local payment methods
  • Support for WooCommerce Subscriptions
  • Fast and secure payment gateway
  • Support for digital wallet payments

9. MailPoet

MailPoet is an email marketing plugin available for WordPress websites. When it comes to online marketing, there is still no better marketing than email marketing. This WooCommerce email marketing plugin allows you to create and send your marketing emails to your subscribers.

With this free plugin, you can manage up to 1000 subscribers. If you have a larger subscriber count you can upgrade to premium plans. The plugin lets you create a newsletter subscription form on your website. You can build and send newsletters to your subscribers.

It lets you manage WooCommerce emails like cart abandonment emails, first purchase emails, etc. You can customize WooCommerce transactional emails as well. The plugin also shows you basic engagement statistics of your email marketing campaigns. You can use the MailPoet sending service for sending emails from your website.

Key features:

  • Manage up to 1,000 subscribers for free
  • Create subscription forms
  • Customize WooCommerce transactional emails
  • MailPoet sending service
  • Basic engagement statistics

10. Customer Reviews for WooCommerce

This WooCommerce review plugin helps you turn your customers into loyal marketers. The plugin lets you send automated or manual review reminder emails to customers. This ensures that customers who have made a purchase are prompted to leave a review, increasing the chance that they will share their experience with others.

The plugin also provides aggregated review forms, making it easy for your customers to write a review. It offers enhanced reviews that include ratings, images, voting, and filtering options. This allows customers to provide more detailed and informative feedback about their experience with your store and your products.

The plugin allows store owners to offer discounts in exchange for reviews. This can motivate your customers to drop a review on your store. The plugin can also be integrated with Google Shopping and allows store owners to display reviews and ratings on the Google Shopping page.

Key features:

  • Send review reminder emails
  • Create review forms
  • Enhanced review options
  • Give discounts for reviews


The plugins listed in this article will help you maximize the potential of your online store. With the rise of competition in the eCommerce industry, you should grab all the help to stay on top of your competition. Some plugins mentioned in this article may require a premium subscription to enjoy all the features.

Which plugin from the above list do you find most useful? Let us know in the comments.

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